GUESS JEANS AND DON TOLIVER PRESENT ‘HARDSTONE’

Don Toliver unveils his latest creative project: HARDSTONE – engineered by GUESS, a design-led clothing brand born in Los Angeles through a close collaboration with Nicolai Marciano (GUESS JEANS). HARDSTONE is an extension of Toliver’s artistic universe, bringing his unique style and energy to life through a high-end capsule collection with a strong focus on denim.

The launch kicked off in early May with an exclusive pop-up installation at H.Lorenzo in West Hollywood. At the center was Toliver’s custom HARDSTONE motorcycle, handmade by Powerplant in collaboration with GUESS, alongside the first designs from the collection. The night ended with a secret performance by the artist at a private location.

The collection features meticulously crafted cut-and-sew denim pieces that explore the tension between streetwear and high fashion. Every item reflects Toliver’s vision and craftsmanship: raw, timeless, and authentically HARDSTONE.

“Giving Don the space to expand his musical world into fashion felt like a natural process. From our very first conversation – and listening to his new album – a creative flow emerged that’s now visible in every detail of this brand,” says Nicolai Marciano, Chief New Business Development Officer at GUESS JEANS.

With HARDSTONE – engineered by GUESS, Don Toliver proves himself not just as a musician but as a cultural shaper who moves effortlessly across disciplines. What started as a dream is now a movement.