ALOHAS LANDS IN AMSTERDAM WITH ITS FIRST DUTCH STORE

The Spanish fashion label ALOHAS continues its global journey, marking a new milestone with a store opening in the Netherlands. ALOHAS, known for its on-demand production model and trend-forward aesthetic, has launched its first Dutch storefront in the heart of Amsterdam. Located on the vibrant Runstraat 21 in the city's iconic 9 Streets district, this marks the brand’s third international store following successful openings in Paris and Milan. ALOHAS also operates locations in its native Spain: Barcelona and Madrid, while steadily expanding its global footprint.

“We’ve already secured a location in New York and are actively exploring other key markets like London, Berlin, and Lisbon,” says Alejandro Porras, ALOHAS founder and CEO. “Our strategy is intentional—every city we choose must resonate with the ALOHAS woman and reflect our brand’s DNA in terms of atmosphere and scale.”

Staying true to its distinctive visual identity, ALOHAS once again collaborated with Valencia-based Clap Studio to design the Amsterdam space. The store’s aesthetic draws inspiration from Hawaii’s volcanic landscapes, echoing the organic forms and raw textures seen in other ALOHAS locations.

Shoppers can expect a curated selection of footwear, both in-stock and available for pre-order, anchoring the store’s offering.