JENNIE IS THE STAR OF JEAN PAUL GAULTIER’S NEW CAMPAIGN

words by NATALIE GAL

For its ready-to-wear Pre-Collection Fall 2025, Jean Paul Gaultier casts none other than JENNIE, to star as their Ultimate Showgirl, captured by Max Siedentopf. The campaign is bold, fierce and fiery just like JENNIE herself, who performs with incredible power and charisma.

The collection is built around the four elements - water, fire, earth, and air. These elements have distinctive characteristics we associate with them, they are ancient and utterly powerful, inspiring artists since human perception of beauty existed. In the collection, they are represented through materiality, movement, and mood. We are witnessing the magnificence of sculptural corsetry, precise tailoring, and optical trompe-l’œil illusions.

"This campaign felt like stepping into a dream. Every look had its own energy — fluid, fiery, grounded or light — and I loved expressing all those sides of myself through Gaultier’s incredible designs” says JENNIE. “Jean Paul Gaultier has always inspired me to be bold, and this was truly a celebration of that spirit.”