LOUIS VUITTON UNVEILS NEW CAMPAIGN FOR ITS LATEST FEMININE PERFUME, ELVES LOUIS VUITTON
words by NATALIE GAL
Louis Vuitton launches their brand new perfume, the vibrant purple fragrance is inspired by the brand's prosperous history of travelling, and a bow to heroines of the past and present.
According to Master Perfumer Jacques Cavallier Belletrud, “The determined, radiant personalities of these amazing women who pushed society forward is what showed me the way. Louis Vuitton has always been a multicultural Maison that celebrates the eternal feminine throughout every culture and distinction, with a very French sense of playfulness and unique Parisian style”.
“I wanted to create a composition that was complex, spontaneous, and joyful, a fragrance that shines out irresistibly. I believe in representative perfumery, one that conveys emotions, values, and positive messages, one that everyone can lean into to write their own story.”
Rose takes centre stage, accompanied by Bulgarian rose absolute and a CO2-extracted Centifolia rose. No surprise, since the rose is one of the most ancient symbols, be it love, beauty, sensuality or feminine power, the rose holds a special mysticism. Furthermore, for the first time in fragrance history, lily-of-the-valley – which, until now, was considered a “silent flower” – has been extracted and added to the fragrance, via remarkable technological instruments: developed in Grasse, France.
Accompanying the flower's natural sweetness there are peach, blackcurrant, cinnamon and ginger and a petite hint of coconut milk and patchouli.
The deep purple fragrance is perfect for travelling and can be accompanied by a travel case made of black lambskin leather. Undoubtedly, a new signature scent for travellers and wanderers with an added classic elegance and avant-garde charm.
