PRESENTING THE NEW GUCCI LIDO CAMPAIGN

words by NATALIE GAL

Starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by Jim Goldberg Gucci present's their new campaign inspired by the Italian coast.

Italy's beauty is timeless, yet we fall in love with it newly every year. The sense of the sun twinkling through the trees, as we sit in the garden in a secret garden villa somewhere lost in Tuscany. Gucci Lido captures this special feeling of "dolce far niente".

"Italy, a land where fashion is not just about trends, but about expressing your unique personality with confidence," said Sophia Loren. Gucci utilises lightweight cotton and gentle silhouettes while sticking to their classic vibrant tones and playfulness.

The accessories are exceptional. The reimagined bags such as the Gucci Softbit, GG Marmont, and Bamboo 1947 arrive in raffia, wicker, or crocheted. We can also spot the brand-new Gigi loafers in suede. Finally, silhouettes are topped with Gucci Eyewear pieces and Interlocking G jewellery, elevating the looks.