MCQUEEN PRESENTS THEIR AW25 CAMPAIGN

McQueen’s Autumn/Winter 2025 campaign takes place in Soho, London - a neighbourhood known for its creative energy and unconventional spirit, closely aligned with the brand’s identity. The collection draws on Soho’s past and present: sharp tailoring yet relaxed silhouettes, with references to naval uniforms, tattoo-inspired embroidery, and rich, saturated tones. Traditional pieces are paired with flight jackets, satin, leather, and denim.

Shot by Theo Sion at The Coach & Horses pub, the campaign features local figures Soho George and jazz singer Florence Joelle, capturing the character and community that define the area today. It’s a tribute to the individuals who shape Soho’s style - expressive, self-assured, and constantly evolving. The result is both grounded in heritage and open to reinvention.