MIU MIU L'ETE 2025 CAMPAIGN

words by NATALIE GAL

Miu Miu's summer campaign takes us to an enchanted garden, photographed by Siân Davey, creating a world of mystique, childhood mystery and charm.

“Are you sure That we are awake? It seems to me That yet we sleep, we dream”, wrote Shakespeare in his iconic play, Midsummer Night's Dream. Looking at Miu Miu's new campaign one cannot help but feel the same twinkling, dream-like magic as in the age-old fairytale. 

The garments are mismatched, presenting a myriad of fabrics and shapes, still in perfect harmony. The collection is playful and puckish while staying utterly elegant. Featuring signature materials such as piquet, knit and leather, creating a variety of garments such as tennis skirts, sundresses, sweaters, scarfs, aviator jackets and so much more.

Pieces of jewellery are also inspired by nature itself, flora and fauna, romanticising tendrils and flowers melting together.

Among others, the campaign features Canadian actress Callina Liang and American actress and model Diana Silvers, photographed by the award-winning artist Siân Davey, who dives into fashion for the first time and absolutely enchants us.

The collection is quintessential, bringing forth a girlish, childhood charm, a magic we have forgotten but miss utterly. The setting of the tranquil garden dappled in sunlight speaks of those peaceful childhood days when we could see magic and beauty in everything so effortlessly.