TENWAYS COMPLETES BELGIUM & NETHERLANDS LEG OF EU TOUR 2025

words by NATALIE GAL

TENWAYS just wrapped up an amazing tour through the Netherlands and Belgium! From March to May, they turned seven cities into lively and lovely hubs of bikes, music, and community. It was all about showing people how fun and comfortable free e-biking can be.

Starting in Utrecht and finishing in Brussels, at each stop TENWAYS set up cool pop-ups right in busy city centres, letting everyone try out their awesome e-bikes for free – even some models that aren't out yet! Plus, thanks to R/HOOD, there was a real festival vibe with local tunes! We even got to see and report on the events in Amsterdam and Rotterdam, connecting with the super sweet people behind it all.

So, what happened on the road? Lots! People got to test-ride e-bikes and see future models. There were live DJs and music, turning everyday spots into street parties. They teamed up with local brands, shining a light on cool neighbourhood food, fashion, and lifestyle personalities. There were even family-friendly zones so everyone could join the fun. And, of course, giveaways with chances to win a brand-new e-bike, plus €100 discount coupons for everyone who stopped by. They even offered on-the-spot repairs, with a dedicated service spot in Utrecht.

Thousands of people, from daily commuters to bike lovers and just curious folks, discovered TENWAYS thanks to this tour. A chance to share their message of moving towards a greener, happier way of living in the city. TENWAYS designs builds, and certifies its bikes right here in Europe, they're known for bikes that look good, are good for the planet, and are easy to use. For now, the journey keeps going for TENWAYS and we cannot wait to see and hear what they will do.