BALENCIAGA AND PUMA COME TOGETHER FOR THEIR NEW CAMPAIGN

The classic PUMA silhouette meets the bold aesthetic of Balenciaga in their latest collaboration. Captured by photographer Ari Versluis, who also recently shot Balenciaga by Demna, the “Exactitudes” Spring 2026 lookbook and Demna’s final ready-to-wear collection for the House.

Each piece in the collection is unmistakably comfortable as well as fashion-forward, staying true to its origins in functional sportswear. Among the standouts is a technical sweatsuit crafted in extra-dry molleton, with the Balenciaga lion crest — an homage to classic soccer warm-up suits.

Rooted in '90s inspiration, the collection includes sleek “tracksuit” jackets and a trompe-l’oeil suede bathrobe coat lined with brushed reverse molleton. Hoodies, T-shirts, and shorts come in the House’s signature range of fits: fitted, medium, and oversized.

But without a doubt, my personal favorite is the new Balenciaga | PUMA Ballerina, a hybrid of the iconic Speedcat and a ballet flat, reimagined as a satin slip-on that merges sport and elegance in a single silhouette.