ZALANDO LAUNCHES DICKIES X GOLDIES SMASHBURGER LIMITED-EDITION CAPSULE COLLECTION

Zalando introduces an exclusive release: the Dickies x Goldies Smashburger capsule. The five-piece unisex drop includes the Eisenhower Jacket, Original Work Shirt, Original 874 Work Pants, Burger Backprint Tee, and Apron - each reimagined with bold Goldies Smashburger graphics featuring their signature “Best Bad Food in Town” slogan.

To mark the launch, Zalando threw the ‘Dickies x Zalando Nightshift’ party on June 13th at a landmark venue in Berlin. The event featured a mix of global and local influences, with live music, next-level burgers, art installations, and exclusive first looks at the capsule.

Daniela Klaeser, Team Lead for Streetwear Buying at Zalando, shares: “This partnership is a natural blend of food and fashion, reflecting the originality and playful spirit at the heart of streetwear.” She adds, “At Zalando, we spotlight those shaping culture—heritage brand Dickies and Berlin’s cult burger joint Goldies are perfect examples. With this launch and our Nightshift celebration, we aim to bring together the creative community through a shared love of fashion, music, and food.”

The fashion-meets-food collaboration launches as consumers set in motion a new trend where self-expression is associated with what we eat and drink; a cultural shift that invites fashion and food connections. Unexpected collaborations like Dickies x Goldies Smashburger encourage creativity - a mix of street culture, taste and workwear that offers a playful statement of identity to Zalando customers.

The full collection is now available in all Zalando stores at www.zalando.nl.