VMAISON BOUTIQUE HOTEL, AN ECLECTIC YET LUXURIOUS MILANESE ESCAPE
In the heart of Milan’s Brera district, the VMaison Boutique Hotel appears like an oasis among the frenzy of the city centre. Hosting a grand total of sixteen suites along with terraces and splendid gardens (and perhaps soon, you), VMaison offers everything you’d want from a hotel and more. Founder and driving force of the brand, Veronica Zimbaro has created a rich and multifaceted imaginary world, where eclectic taste and refined sensitivity coexist in harmony. The result is a style that reinterprets the classics in a contemporary key, enriched by influences from English maximalism, exotic accents, vibrant color palettes, and warm, enveloping atmospheres.
The VMaison project was born in 2015 in Sicily with the opening of the first Boutique Hotel. This was followed in 2018 by the inauguration of the design studio and, shortly after, the hotel in Milan, in the heart of Brera, just steps from the fashion district. Today, the brand’s activities can be divided into several areas—interior design, hospitality, and product—giving life to two complementary entities: VMaison Boutique Hotel and VMaison Studio.
The hotel itself offers four suite variations offer the right experience for any kind of visitor: The Junior Suite Mansarda, Petit Suite, Junior Terrazza, and Bijoux Giardino. Though they come in different shapes, sizes and styles, each one has its own personality. Patterns adorn each curtain and blanket, building an eccentric scene that symbolises the VMaison passion for interior design. Besides its distinct style, the spaces all feel very comforting, with home-like qualities that draw you into its warm embrace.
At the heart of the property is also La Glassroom, an innovative bioclimatic structure immersed in the garden, which can be transformed as needed into an exclusive space for private events and meetings. To complete the experience, an internal Concept Store allows guests to discover and purchase a selection of unique VMAISON pieces.
Acting as an extension of the hotel experience, the IT Maison restaurant maintains the unique funkiness that fills each room with eccentric energy. Blending modernity and more antiquated pillars of art, the atmosphere is the perfect accompaniment for dinners crafted by one of Milan’s best restaurateurs.
Guest comfort is further enhanced by collaborations with high-end partners, including Take Mi Home for spa services and prestigious brands such as Ortigia, Frette, and Rossignoli for in-room amenities.
Finally, VMAISON positions itself as a reference point for the organization of exclusive, tailor-made events: thanks to versatile indoor and outdoor spaces and a fully personalized service, they’re prepared for any project: from corporate meetings to private celebrations.
Beyond all the hotel’s on-site offerings, the VMaison Studio is also a key part of their curated and coveted Boutique experience. Located on the prestigious Via Saffi, the VMaison Studio is not a simple exhibition space, but a true experiential environment: a physical, limitless catalogue that fully expresses our design vision. Encapsulating the essence, quality and vision that have come to define the brand, the project allows visitors to discover up-close looks at the decorative elements and furnishings that characterise the studio’s signature maximalist look.
Clients are able to choose from a wide range of ready-to-deliver products or exclusive custom-made pieces created specifically for them. Through this, they are able to orchestrate their goal of bringing the VMaison experience with you back home. The showroom also functions as a dynamic laboratory, designed to host collaborations, events, and moments of design experimentation.
Funky, vibrant, yet inexplicably luxurious, the VMaison Boutique Hotel Milano is truly an experience in itself, sticking out from your average hotel stay through their dedication to interior design.
