PAL SPORTING GOODS CELEBRATES FIVE YEARS OF COMMUNITY, CHARACTER, AND CULTURE

words by PHOEBE GIBSON-DOUGALL

Five years in, PAL Sporting Goods stands for more than just clothing. Since its founding in 2020, the brand has always had strong community roots, and after half a decade of business trust, quality, and sincere human connection remain its foundation.

images courtesy of PAL SPORTING GOODS

What started as a family-driven initiative with roots in London, Iran and the Netherlands has evolved into an international label with cult status in the creative and music worlds. To celebrate its five-year anniversary and the launch of its AW25 collection, the brand celebrated at Amsterdam’s Roest restaurant with its nearest and dearest. Palmer and Lola, namesakes and muses of the brand, were in attendance as a show of dirt bikes roared past outside. It was a symbolic moment that captured the essence of the PAL: family, energy, and authenticity.

images courtesy of PAL SPORTING GOODS

The AW25 collection sees PAL return to its origins: the English countryside, where style and utility meet naturally. Signature silhouettes such as hoodies, joggers and crewnecks are reimagined with a mature twist, and the mantra “No difference in champs or chumps” remains central: a tribute to equality, contrast and authenticity.

A shearling coat is a key highlight of the collection, and illustrates what the brand does best—incorporating traditional silhouettes into leisurewear contexts. Its classic sportswear reimagined with a contemporary edge, done the PAL way.

Five years in, PAL Sporting Goods stands for more than just clothing. It’s a family story kept alive through community, music and moments that resonate.

Discover the AW25 collection here.

images courtesy of PAL SPORTING GOODS