VELORETTI PRESENTS “AT THE SPEED OF LIFE”

Veloretti shows that the right pace sometimes simply means letting life come to you. That's the mood of the new summer campaign, directed by Luca Werner. The film portrays Anne and Marie, mother and daughter, who make time for each other: to slow down, to listen, and to realise it's never too late to learn something new. The piano is one of the personal rhythms they share that day.

The campaign shows the Electric Two collection from a more human perspective: not as a means to move faster, but as a way to move through the city and your day at your own pace. Veloretti designs around the rhythm of modern city life, whatever that rhythm may be: moving with the flow of the city, or consciously stepping out of it. Speed as a chance to slow down and still arrive on time, to fit in that one extra stop, or simply to pause for a moment along the way. With this campaign, Veloretti celebrates that personal pace.

TEAM CREDITS:

director LUCA WERNER
styling MARIE HAUSTEIN
photography JULIEN T. HAMON