WE LOVE WILLY CHAVARRIA’S ADIDAS WORLD

words by PHOEBE GIBSON-DOUGALL

Let’s all say a prayer of thanks to the streetwear Gods again because they’ve just blessed us with the next instalment from adidas Originals and Willy Chavarria. True to form, the SS26 collection is a bold statement that delivers cultural pride and raw elegance: oversized items, rich textures, and an emotional undertone that pushes sportswear towards modern couture.

image courtesy of OONA BAAS AMSTERDAM

Chavarria has made his name pushing the boundaries of fashion, and this collection is no different, think bold silhouettes, layered materials, and pieces that carry as much attitude as subtlety. The collection’s footwear follows the same vein, heritage styles reimagined in contemporary iterations—refinement meets rebellion.

Speaking about the collection, Willy Chavarria says,

“This is about the beautiful tension between where we come from and where we’re destined to go. It blends grit with a refined athletic elegance, mixed with toughness and dignity. A uniform for anyone who had to earn their place in the world.”

The campaign, shot at a Boys and Girls Club in Mexico City, is a tribute to identity, pride, and cultural resonance. The visuals are alive with Latino spirit, featuring an entirely Latin cast and crew and drawing on elements of Chicano culture. It’s a campaign that exudes power and meaning, spotlighting a world that is striking, creative, and pure Chavarria.

The adidas Originals x Willy Chavarria SS26 collection is available in select adidas stores, the adidas CONFIRMED app, online at willychavarria.com and adidas.com/willy_chavarria, and at select retailers starting December 12th.

images courtesy of OONA BAAS AMSTERDAM