RALPH LAUREN'S PINK PONY CAMPAIGN CELEBRATES "THE POWER OF US"

words by DEBORAH DRENOFCI

For more than 30 years, Ralph Lauren has stood beside those fighting cancer. Its philanthropic initiative, Pink Pony, supports research, screenings, early diagnosis, treatment and education, with one goal in mind, helping quality care reach people earlier, at a more curable stage.

images courtesy of RALPH LAUREN

This year's campaign, "The Power of Us", is about community. It shares the stories of people who have faced cancer, including model and ovarian cancer survivor Ash Foo, musician Sam Suriakumar, a brain cancer patient at The Royal Marsden, and professional lacrosse player Chad Palumbo. They speak about diagnosis, treatment, the people who carried them through, and why early detection matters.

The 2026 Pink Pony collection brings Ralph Lauren classics in black and pink. The full price of the Pink Pony Twill Ball Cap, Oxford Shirt and Relaxed Fit Cable-Knit Sweater goes to cancer charities, along with at least 25% from every other piece. The collection has been available since September 29 in select Ralph Lauren stores and on the official site.

On October 17, Ralph Lauren will also host its first-ever Global Day of Shopping, donating 5% of all purchases to Pink Pony.

Since 2000, Pink Pony has helped fund cancer centres around the world. This year, Ralph Lauren announced support for a new centre in Chicago and a recovery centre in South Korea, the brand's first in Asia, set to open in 2028. Today, Pink Pony supports 38 beneficiaries across 17 countries.

Because no one should face it alone.