THE QUEEN OF SUMMER, ZARA LARSSON, JUST DROPPED A SWIMWEAR LINE

words by ANOUK WOUDT

Channelling her true inner H2O mermaid, Zara Larsson has just released a brand-new swimwear line as an extension of her intimates brand, MAIN ROSE. Beachy florals, leopard prints, and, most importantly, pink sparkle across the collection through bikini charms in a way that feels so perfectly on-brand, and we’re here for it. With the perfect tropical, sun-kissed campaign photos to match, this launch has us itching for an inevitable Zara Larsson summer, drifting through twinkling oceans and basking in the never-ending midnight sun.

Rainbows, dolphins, fish and mermaids are now officially symbols of Zara Larsson, and this campaign is the living proof of that. Glitzing in the Miami heat, the summer energy is palpable through the lens of Charlotte Rutherford as she takes us underneath the ocean depths. Zara even got her mermaid tail out for this, which, naturally, suits her perfectly. Gliding alongside fish in this beachy paradise has never looked better, and the swimwear completely matches this vibe.

It may not be summer just yet, but as Zara herself reminds us, summer isn’t just a season—it’s a mindset. So consider this your sign to get into that summer state of mind ASAP.

Now, let’s get into the swimwear itself. Sitting pretty in the Zara Larsson Symphony universe, we’ve got a mix of leopard and snake prints, bright citrus yellow paired with muted taupe, and extra hot pinks that come in multiple different styles. Whether you’re a scoop neck kind of girl or into a classic triangle silhouette, MAIN ROSE has got you covered. Bottoms also have ample customisation through a selection of cheeky Brazilian cuts, minimal briefs or dangly tie-side styles.

The line also launched the most Zara-esque charms— featuring spiky hearts and pink lucky number sevens— that you can dangle just about anywhere, making the perfect accessory to this sun-kissed bikini dream.