BACKSTAGE OF 3.PARADIS BY HUGO DI ZAZZO

If you haven’t clocked that 3.Paradis is one of the most exciting brands to watch out for, then this show made it crystal clear. Titled “Steps to Nowhere,” the collection was a masterclass in storytelling, using a conceptual desert to play with the illusion of time and the way it moves slowly, infinite, and eternally at its own pace.

In theme with the current Parisian heat, models walked out sluggishly, with nowhere to rush to. Time, at times, appeared to stand still, giving us all a longer look at the striking colourways and details. From brown, orange, beige and yellow, to navy blues and bright pinks, the palette was bold; and yet it could blend in with the desert environment – almost appearing like a hallucination or fata morgana one might see in heated desolation. Standout couture pieces make it seem as if sandstorms are tearing shirts apart in their ferocious whirlwind, and incredible details – like triple stacked hats and quadruple belts – further sell this illusioned story. Strengthening this surrealist aesthetic, Daliesque prints find their way onto swim shorts, and the beloved Little Prince is celebrated on print as well, both on the garments and with the book as company! 

Even more striking, watches were seen all over: printed and glued onto jackets. Time moves weirdly in the desert, so trust me, you will need all the possible watches to keep track of it. Closing the show was an incredible couture pearl dress, embodying the essence of the collection: an absolute dream.