TOMMY HILFIGER AND U.S. SAILGP TEAM LAUNCH SUMMER CAPSULE IN HAMBURG

words NATALIE GAL

The U.S. SailGP Team and Tommy Hilfiger celebrated the debut of their summer capsule collection in Hamburg, ahead of the Germany Sail Grand Prix.

There is an elegance about sailing that few sports can match. Its fashion history is equally distinctive, from the 1920s to the 1950s, uniforms, striped shirts, scarves, and swimsuits created an iconic style. Tommy Hilfiger draws on this vintage spirit while making pieces functional and comfortable for performance. True to the brand’s identity, the collection embraces the classic red, white, and navy palette, perfectly aligned with sailing’s timeless aesthetic.

The launch was hosted at the Tommy Hilfiger Überseequartier store with an exclusive VIP event, including an intimate panel with U.S. SailGP Team athletes. Guests gained behind-the-scenes insight into racing life on the water and its influence on fashion. Beyond Hamburg, the brand is rolling out immersive retail takeovers and outdoor sailing-inspired activities designed to make this world feel more accessible and less mysterious.