SCUDERIA FERRARI HP CHOOSES SKINCEUTICALS

words by FELICITY CARTER

SkinCeuticals has joined Scuderia Ferrari HP as its Official Skincare Partner in a multi-year collaboration, and it's Ferrari's first move into the skincare.

Calling all skincare and F1 fans, SkinCeuticals has become the Official Skincare Partner of Scuderia Ferrari HP, and it's the team's first collaboration with a beauty brand.

Founded on decades of scientific research, SkinCeuticals has earned a devoted following for its clinical approach to skincare and dermatologist-backed formulations; cue the brand's vitamin C serums and high-performance treatments which have occupied a place in the routines of beauty insiders, and so, making its move into the world of F1 is an extension of its performance-first philosophy.

Lorenzo Giorgetti, Ferrari's Chief Racing Revenues Officer, describes the collaboration as one that "further elevates the Scuderia Ferrari HP guest experience through a partner that shares our commitment to innovation, pursuit of excellence and delivering premium experiences for our community." Expect the partnership to include various activations designed to appeal to F1 followers and skincare enthusiasts alike, doubling down on relationship between the worlds of luxury beauty and elite motorsport.

SkinCeuticals joins an enviable stable of Scuderia Ferrari HP lifestyle partners, reflecting the team's curated approach to brand collaborations, and the art of living well. Alongside the clinical skincare specialist sit Chivas Regal, whose aged whiskies have become synonymous with fun luxury; Peroni Nastro Azzurro 0.0%, bringing an Italian aperitivo sensibility to the paddock; and Richard Mille, the Swiss watchmaker renowned for its contemporary design, technical ingenuity and featherlight timepieces.