TUDOR MAKES WATCHES FIT FOR THE WORLD’S BEST RUNNERS
Joining the TUDOR Family, the award-winning Swiss-made watch brand has recruited some of the world’s most elite trail runners, chosen as the embodiment of the TUDOR motto: Born to Dare. These athletes push the boundaries of the human body towards the ultimate level of physical and mental endurance, finding their daringness at 10,000 meters of elevation gain, on a narrow mountainside trail, 150km into a gruelling course. Four runners — Courtney Dauwalter, Miao Yao, Rémi Bonnet, and Baptiste Chassagne — join their mission in a partnership that just makes sense, bringing their can-do spirit with them off the trail in the form of a wristwatch.
all images courtesy of TUDOR
Seemingly an impossible feat for any “normal” person, trail running is actually one of the most highly exerting sports. Not only do they have to have a strong endurance, but the elevation they face in itself is also mind-bogglingly gruelling. And yet, they persevere. That is the TUDOR spirit, making these athletes the perfect fit for the brand. They’re not just leading trail runners; they’re some of the world’s most elite athletes, period.
Now, you might not immediately picture a watch as the most useful accessory on the trail, but its time-telling purpose is actually not the focus for this campaign. The point is to celebrate the win. To memorialise the finish. To commemorate the achievement. A TUDOR watch represents the unbreakable daring spirit that sets records and redefines limits. That same spirit exists in every watch and continues to exist off the trail, as well.
Unless you are a trail running fanatic, you may be wondering who these athletes chosen are, what their story is and why they are the perfect TUDOR ambassadors.
First, there’s Courtney Dauwalter, one of the most dominant ultra runners in history, celebrated for her unmatched endurance and mental resilience. She’s become an icon in her field, enduring extreme fatigue while always maintaining a positive mindset.
Next, we have Miao Yao, a trailblazing force from China and one of the most dynamic athletes in the global ultra-running community. Refusing to be confined by past victories, she runs to break ceilings and empower a new generation of female athletes, in true TUDOR fashion.
Hailing from Switzerland, Rémi Bonnet is a mountain running specialist whose career has been defined by dominance in steep, high-intensity races. A multiple-time world champion in vertical kilometer events, and one of the world’s fastest climbers, he’s definitely a leading figure in mountain running and a benchmark for climbing performance worldwide.
Finally, Baptiste Chassagne is a rising French trail runner whose career is beginning to be marked by breakthrough performances on the international stage. While he is still early in his career compared to established stars, his strong will shows that he is on the right track for greatness.
Each become key symbols of TUDOR’S ‘Born to Dare’ Campaign, whose past partnerships include the Japan Sumo Association and other ambassadors that embody this will for a daring lifestyle. A TUDOR watch is meant to withstand any circumstance —on dirt, ice, in the air, underwater — just like its wearer.
