XERJOFF MEETS LAMBORGHINI

words by FELICITY CARTER

Italian perfume house Xerjoff has joined forces with Automobili Lamborghini on a trio of fragrances that translate the language of supercars into scent. 

images courtesy of XERJOFF X LAMBORGHINI

Founded in Turin by Sergio Momo, Xerjoff has built its reputation on artistic perfumery, combining rare raw materials with distinctive bottle design and producing more than 170 fragrances sold in over 130 countries. Now, the Italian house has turned its attention to the automotive world, unveiling a collaboration with Automobili Lamborghini that translates the marque's identity into scent.

Created as part of Xerjoff's Blends collection, which pairs the perfume house with names from across culture and design, the project offers three fragrances: Fierezza, Avanguardia and Perseveranza. Together, they follow the emotional progression of driving a Lamborghini, from the anticipation before setting off to the exhilaration of acceleration and the lasting impression that follows the journey.

Each fragrance has its own olfactory identity with Fierezza opening up with pink pepper, incense and marine notes before developing into suede and myrrh. Avanguardia combines cherry, davana and black violet with fractionated patchouli oil, and lastly, Perseveranza blends ginger, cedrat, vetiver and tonka bean in a woody, spice-led scent.

The design of the collection is just as considered as the fragrances themselves as we see Xerjoff's signature bottle be reimagined with a matte finish and colour gradients inspired by some of Lamborghini's most recognisable paint finishes. For the first time, the traditional Xerjoff emblem has been replaced with the Automobili Lamborghini shield, and the presentation box also incorporates the marque's hexagonal design language, including a piece of Lamborghini leather taken from the brand's production process to top it off.

Founded in 1963 in Sant'Agata Bolognese, Automobili Lamborghini continues to manufacture its cars in Italy, where its current hybrid range includes the Revuelto, Urus SE and Temerario – it’s that shared Italian heritage that sits at the very centre of this collaboration, highlighting two companies whose reputations have been built on craftsmanship and the highest technical expertise.